1. Take Advantage of Your Bio

A warm and engaging bio is the first thing people see when they get to your Instagram page. In a way, it’s like a homepage of your brand. The bio gives people an idea about what your brand is all about. The bio should also include a link to your website or the latest content for easy accessibility. You can also add relevant hashtags to your bio to further pique the interest of visitors. A good bio goes a long way.

2. Use Relevant Hashtags for Your Content

Hashtags can introduce your content to a brand new audience. Use branded hashtags (hashtags specific to your brand) or hashtags relevant to your target audience. The more relevant users find your hashtags, the more likely they are to follow your brand.

3. Post Your Content at the Right Time

Doing this will ensure increased visibility for your brand. According to research by sprout social, in the pre-COVID era, the best time to post on Instagram was at 11 AM on Monday, Tuesday, and Friday, and 2 PM on Tuesday.

4. Steal Followers from Your Competitors

You can steal followers from your competitors by engaging with them. Considering how users have already followed your competitor, they represent a high-quality audience that could become your brand’s ambassadors. Engage with customers by following them, liking, and commenting on their content. The more you engage with them, the more likely you are to develop your brand.

5. Pay for Sponsored Posts and Product Reviews

Firstly, it is vital to find influencers operating within your industry. Having them advertise your content will expose it to a broader audience. Influencers who have more than 20,000 subscribers, and have their email addresses in their bio may be interested in collaborating with your brand. For unique products, you could send influencers a copy of the product to review and post.

6. Use Geotags for Local Discoverability

By tagging your location on your content or stories, people searching for that location can come across your content. It can help promote your business locally, to the relevant audience. You can also contribute your posts and stories related to that location.

7. Use Instagram Stories

Instagram stories enable you to increase your followers and grow your user base. It can increase your brand’s authenticity. It can also increase interactivity and give your users a behind-the-scenes look at your brand. You can endorse your blogs, your posts, post relevant industry, and so on.